When most of the country was singing “Brother, can you spare a dime” in the depths of the Depression, Lincoln was finding few customers for its grand luxury cars. Model year 1931 would be the pits for Lincoln sales, with only about 3,000 cars sold.
Fewer still were the coachbuilt cars, such as the Pick of the Day, a 1931 Lincoln Model L Custom Berline with a body by Judkins, one of the largest U.S. custom-body builders of the classic era. These were the majestic cars piloted by celebrities and captains of industry, or their chauffeurs, still riding high in the age of soup lines. Continue reading