There appears to be a Supernatural reason that the 1967 Chevrolet Impala has become the most searched for vehicle on ClassicCars.com.
Seemingly month in and month out, the most searched for car on the ClassicCars.com marketplace has been the 1967 Ford Mustang. But starting in August, the Mustang was passed by the ’67 Impala. In October, there were 50,000 searches on the site seeking information on the possible purchase of a ’67 Impala.
“The 1967 Impala’s rise to most searched for vehicle on ClassicCars.com is interesting and invites discussion,” said Roger Falcione, the website’s president and chief executive. “The classic car marketplace doesn’t typically see rapid swings in searches like this one, which is part of the reason why it’s so fascinating.”
The Impala’s rise in popularity seems to trace to the return of Supernatural, the CW television series which features a black 1967 Impala. Supernatural returned to launch its 12th season in October, but entertainment news outlets began writing about the show’s new season this summer.
On the show, brothers Dean and Sam Winchester, motivated by the death of their mother, drive across the United States battling paranormal predators.
Boosted by such Supernatural attention, the ’67 Impala soared from fifth to first on the most searched for list. ClassicCars.com offers more than 30,000 vehicles on its marketplace site and attracts 7.5 million searches each month.
Looking at the ClassicCars.com data base, Falcione noted that another factor making the ’67 Impala attractive to car collectors is its current price point. Prices for restored or mostly restored ’67 Impalas tend to range from $20,000 to just less than $50,000. While a 1967 Mustang can be found in the $20,000 range, they likely are project or base models. Fastbacks, convertibles and Shelby versions command higher prices, often in the six-figure range.
“I can’t wait to see if the Impala gets searched more, or if it levels off for the rest of 2016,” Falcione added.