Russo and Steele debuts new online bidding at Newport Beach

A 1932 Ford street rod will be sold during the Private No Reserve Collection sale | Russo and Steele photos
A 1932 Ford street rod will be sold during the Private No Reserve Collection sale | Russo and Steele photos

Russo and Steele heads back to Southern California for its fifth annual Newport Beach sale June 2-4 at the Newport Dunes Waterfront resort, where more than 250 collector cars are scheduled to cross the block.

The California auction will introduce a new online bidding platform, according to Russo and Steele, with real-time bidding, video streams, online catalogs with direct highlighted lot notifications, and mobile apps available through iTunes and the Google Play Stores.

In partnership with Auction Mobility, the platform took nearly a year and a half of development, the auction company says. As well as providing registered bidders with access during the main event, the system will present eBay-style auctions of vehicles that remain for sale after the bidding ends.

A custom performance 1956 Chevrolet Nomad is part of the Ronald Scanlon Collection
A custom performance 1956 Chevrolet Nomad is part of the Ronald Scanlon Collection

Russo and Steele also announced that two more collections have been added to the Newport Beach docket: the Ronald Scanlon Collection from the owner of one of California’s premier body shops, and the Private No Reserve Collection, a group offered by an unidentified consigner that spans a broad range of the classic car hobby.

Scanlon is a major collector of all things automotive, from museum-quality automobilia to classic examples of American muscle cars and street rods, much of which decorate his well-known auto-body business, according to an auction news release. Besides the Detroit iron, the collection includes brands ranging from Bentley to Volkswagen, plus exotic supercars and luxury cars.

The exclusive No Reserve collection presents a grouping of European sports cars, American muscle cars, competition cars, hot rods and pre-war classics, all of which will be sold to the highest bidder without a minimum price, and “marks an exciting opportunity for any automotive enthusiast,” the release says.

“Large collections are some of the best-maintained, most-loved and astutely purchased groups of collector automobiles available anywhere,” Russo and Steele chief executive Drew Alcazar said in the news release. “When the rare opportunity presents itself, and they come to market, they provide a fantastic opportunity to acquire what is simply the best of the best, and nobody does collections better than Russo and Steele.”

For more information about the Newport Beach auction, visit the auction website.

Russo and Steele’s next auction takes place August 17-19 at Fisherman’s Wharf in Monterey, California, during the peninsula’s famous classic car week that culminates in the Pebble Beach Concours d’Elegance.

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