The unveiling of the official posters for the Pebble Beach Concours d’Elegance, Tour d’Elegance and RetroAuto are highly anticipated every year for their combination of fine art and fine classic cars.
For the three posters celebrating the 2017 events in California this August, artists Barry Rowe and Tim Layzell depicted a pair of historic Ferraris and a classic Isotta Fraschini set in the scenic seaside landscape of the Monterey Peninsula.
For the main event, the 67th annual Pebble Beach Concours d’Elegance held this year on August 20, Rowe chose a 1951 Ferrari 212 Export Touring Barchetta as it might appear during the concours on the 18th fairway of the Pebble Beach Golf Links. Behind it is an Isotta Fraschini and two other concours entries.
Ferrari, which celebrates its 70th anniversary this year, is the honored marque for the concours, while the Italian luxury brand Isotta Fraschini is the pre-war honored automaker.
The Barchetta is chassis 0102 E, a former race car that appeared in the 1955 movie The Racers, starring Kirk Douglas. After the movie company’s request was snubbed by Enzo Ferrari to loan race cars for the making of the film, famed California racer Phil Hill brokered the sale of three Ferraris to the filmmakers, one of them this 212. The Barchetta was rebodied and called a “Burano” to avoid giving publicity to Ferrari.
The car has passed through several owners, one of whom showed the 212 at Pebble Beach in 1966. The current owner, Tom Peck of Irvine, California, had the car restored to original.
Rowe, a member of the Automotive Fine Arts Society, is a frequent artist for Pebble Beach who first painted the official poster artwork for the 1998 event.
“It is always a pleasure painting a Ferrari, there is such magic in their history,” Rowe said in a news release. “And the light at Pebble Beach changes all the time, so I never find it difficult to create a new scene.”
Another member of the AFAS, Layzell created the paintings for the other two posters, also choosing an early Ferrari for the RetroAuto artwork. That car is a 1956 Ferrari 250 GT Zagato coupe shown parked along Spanish Bay while a pair of ’50s Alfa Romeo race cars roar past.
Just five Ferraris were ever bodied by Italian coachbuilder Zagato, each one unique. Built for Vladimiro Galluzzi of Milan, who raced it in several Italian events, the stylish coupe with Zagato’s signature “double-bubble” roof is now owned by David Sydorick, a well-known collector of Zagato coachwork.
Layzell, regarded as one of today’s top automotive artists, shows in his Tour d’Elegance poster a Isotta Fraschini Tipo 8 with body by Castagna, also being honored at Pebble. The 1920s couples on board watch as a biplane flies over Spanish Bay.
Introduced in 1919, the Tipo 8 was one of the most exalted luxury cars of its day, driven by such Hollywood stars as Rudolph Valentino and Clara Bow, newspaper tycoon William Randolph Hearst and boxing legend Jack Dempsey.
A Castagna-bodied Isotta Faschini landaulet appeared prominently in the 1950 Academy Award winning movie Sunset Boulevard, owned by fictional faded Hollywood star Norma Desmond and driven by her long-suffering chauffeur.
The Pebble Beach Concours culminates a week of classic car shows, auctions and other events in the Monterey area every August. For information about the Pebble Beach Concours, RetroAuto and the Tour, visit the concours website.