Before Costco and Walmart, Sears Roebuck & Co. and Montgomery Ward were America’s big-box stores, selling everything from dress shirts to diamonds and from tools to, well, cars and even motorcycles.
While labeled with Montgomery Ward’s Riverside brand, the motorcycle was built by Benelli, an Italian company that launched its business in 1911. The company was started at Benelli Garage by Teresa Benelli after she was widowed. Her goal was to keep her six sons employed after they finished their schooling.
The Riverside cycles were powered by a 250cc single-cylinder engine with overhead valves.
The Riverside is being offered by a classic vehicle dealership in Effingham, Illinois, with an asking price of $4,995.
To view this listing on ClassicCars.com, see Pick of the Day.