Rather than adding leftover materials to be disposed, designers at Bentley decided to create a dozen holiday decorations to display on their Christmas tree.
The ornament-making enterprise was a covert operation, led by head of design collaboration Brett Boydell, but when discovered, it not only gained approval but Bentley has announced that the ornaments will be offered up for bidding, with all proceeds going to British charities.
The decorations have been dubbed the “sustainabaubles” and the project has produced a video in which design department apprentices play the role of Santa’s elves when the whereabouts of the decorations is thrown into doubt.
“With help from Brett and master craftspeople in the factory, they covertly rescue offcuts and spare parts, transforming them into beautiful pieces of festive art,” Bentley reports. “Bentley’s Board members start to realize that something is up, but know that the extraordinary is always possible in Crewe.”
“No time of year better encapsulates Bentley’s magical fusion of craftsmanship, innovation and sustainability than the run up to Christmas and we wanted to capture the excitement — and pressure — that we all feel at this time of year,” Boydell is quoted.
“Our apprentices and craftspeople truly rose to the challenge – and have designed and created a beautiful collection of decorations to celebrate Christmas here in Crewe. We hope they will also become treasured mementos for a small number of our lucky customers. And we promise to try not to lose them again next year.”
Bentley has yet to announce when the bidding will begin.
