Midwestern hot-rod lifestylers convened on the old Pabst Brewery in Milwaukee, Wisconsin, to celebrate everything Fifties at the fourth-annual Blue Ribbon Beer Run on June 8. Hundreds of greasers and pin-up girls reclaimed the music, look and culture of their grandparents in an open-air festival to America’s golden age.
Entrants were limited to pre-1964 traditional hot rods, customs, and vintage motorcycles. All proceeds went to benefit the National Multiple Sclerosis Society.
Photos by William Hall