Hellcats and Vipers will soon be roaring at Mecum Auctions as Dodge becomes the exclusive automotive sponsor for the auction company, Mecum said Wednesday. The new partnership starts next week with Mecum’s inaugural sale in Louisville, Kentucky.
The performance brand for Fiat Chrysler Automobiles, Dodge will become part of Mecum’s auctions, advertising, publications, online presence and social media, Mecum said in a news release. Part of the deal is for Dodge to offer thrill rides and demonstrations with 707-horsepower Dodge Challenger SRT Hellcats and Charger SRT Hellcats, as well as the V10-powered Dodge Viper at some Mecum events, starting with Louisville. Continue reading