Today, Ferrari is a name brand as big as Coca-Cola or McDonalds. But in the 1970s, it was very much a niche brand known only by the few who had one of the fantastic cars from Maranello or the true car crazy people like me who lived and died by the words written in Road & Track magazine.
This all changed in 1980 when Ferrari put together the best serialized television commercial ever created with the launch of the TV show Magnum P.I. The strength of the Ferrari brand today, I feel, would never have happened if it wasn’t for Magnum and the Ferrari 308 GTS that starred alongside Tom Selleck. This to many people is the seminal Ferrari that they picture in their heads. Pretty astounding since the show went off the air in 1988. Continue reading