Cars will strut their stuff on automotive catwalk at inaugural London Classic Car Show

Borrowing runway idea from fashion shows, classic cars will strut in London | Brand Events
Borrowing runway idea from fashion shows, classic cars will strut in London | Brand Events

The inaugural London Classic Car Show is taking a cue from the famed London Fashion Week and will feature an automotive “catwalk” that it expects to be “every bit as glamorous, every bit as desirable and every bit as fashionable” as the one featuring human models in the latest design creations.

“But there are two big differences,” the car show said in a news release. “These models have a great deal more muscle, and they are much, much noisier.”

The automotive catwalk will take the form of “the Grand Avenue,” a lane down the middle of the ExCeL exhibition center in London’s docklands. A turnaround area will be located at each end of Grand Avenue.

During the show, which runs from January 8-11, 2015, 40 vehicles will show their stuff on the catwalk. Among them will be a 1904 Lagonda Tricar and the ex-James Hunt McLaren M23 Formula One racer. Also turning laps will be the Maserati 250F that Stirling Moss drove to victory in the 1956 Monaco Grand Prix and a Jaguar C-type, as well as a 1924 Bugatti, 1920 Jaguar SS1 and one of the first 1948 Land Rovers.

Lotus 87B will be on ExCeL runway | Charlie Wooding photo courtesy Brand Events
Lotus 87B will be on ExCeL runway | Charlie Wooding photo courtesy Brand Events

A gullwing Mercedes-Benz 300SL, 1957 Ferrari Testa Rossa and a Lamborghini Muira S will be among other cars exercised during the show.

“The Grand Avenue is a real innovation as far as classic car shows are concerned,” said Bas Bungish of Brand Events, the company staging the classic car show.
“The show will be crammed with historically important and seldom-seen cars which, by themselves, will ensure we can create a classic car show the capital deserves. But The Grand Avenue, which allows visitors to see – and hear – some of these cars in action, will take the show to another level.”

1904 Lagonda Tricar ready to roll on the runway | Brand Events
1904 Lagonda Tricar ready to roll on the runway | Brand Events

During the show, one of its curators, James May of the British television show Top Gear, will reveal what he considers to be the world’s most significant car — the car that changed the world.

British TV chef James Martin will display his car collection at the show and will have his James Martin Classic Cafe providing “good, simple grub” to show visitors.

Another feature of the event will be the 60th anniversary of the Citroën DS, the Derivation Special labeled as déesse, or the Goddess, by French philosopher Roland Barthes.

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