Assembly plant tour part of Camaro’s 50th birthday event

Yes, it's been 50 years since Chevrolet launched the Camaro | Chevrolet photos
Yes, it’s been 50 years since Chevrolet launched the Camaro | Chevrolet photos

The 2017 model year marks the 50th anniversary of the Chevrolet Camaro and Chevrolet is inviting Camaro owners to the birthday party in Michigan, where festivities will include tours of the Lansing Grand River assembly plant where the newest version of the car is being produced.

The celebration takes place August 18-20 and begins with activities at the plant on the 18th, with a “Camaros and Coffee” on the 19th in Detroit and a special Camaro heritage display on the 20th at the Woodward Dream Cruise, where the new 2017 ZL1 and 1LE models will be on display.

“Over the past half-century, the Camaro has fostered enthusiasm, camaraderie and memories like few other vehicles,” Steve Majoros, marketing director of Chevrolet cars and crossovers, said in a news release. “It’s a passion Chevrolet takes seriously and the activities this summer are a way of giving back to those who have made the Camaro an icon.”

50th Anniversary Chevrolet Camaro SS features orange trim, including brake calipers
50th Anniversary Chevrolet Camaro SS features orange trim, including brake calipers

Activities at the assembly plant include a Camaro-only parking area for as many as 500 cars, presentations by Camaro team members including chief engineer Al Oppenheiser, and 45-minute assembly-line tours starting at 7 a.m. and running through 3:30 p.m.

“This is an unprecedented opportunity to get a behind-the-scenes look at building the Camaro from the ground up,” said Todd Christensen, Camaro marketing manager.

The Camaros and Coffee event on August 19 starts at 7:30 a.m. at the Joe Louis Arena’s Riverfront parking lot in downtown Detroit, again with room for 500 cars. At 9:45 a.m., special 50th Anniversary-edition Camaros will lead Camaro rally to Woodward Avenue.

New fender badge for anniversary cars
New fender badge for anniversary cars

For more information, visit the special Camaro at 50 website.

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